Reality Check
What the Plus! Guy Kawasaki McGraw-Hill (2013) If Google+ is right for you, here’s what you need to know to take full advantages of what it offers. The abundance of information, insights, and counsel that Kawasaki provides is well-worth knowing…
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Here is a brief excerpt from an article by Guy Kawasaki, featured by Google+, in which he shares his thoughts about Matthew May’s latest book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything.…
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Brand Relevance: Making Competitors Irrelevant David A. Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you and your company Those who have read any of David Aaker’s previous books already know that he presents information,…
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After having earned an undergraduate degree at Stanford, Guy Kawasaki embarked on a career in business (counting diamonds for a fine-jewelry manufacturer called Nova Stylings) while at work on an MBA degree at UCLA. (He had already earned an undergraduate degree…
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Enchantment: The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Portfolio/Penguin Group (2011) How to create a context within which there is authentic magic to be shared I have read and reviewed all of Guy Kawasaki’s previous books.…
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Each month, I receive dozens of inquiries from those who request recommended readings for leadership development. I now offer these: The Right Values The Executive’s Compass by James O’Toole The Highest Goal by Michael Ray The Heart Aroused by…
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“Which business books should every executive keep near at hand?”
Soon most of us will be exchanging holiday gifts and perhaps you’ll be asked what you would like to have. Why not suggest some business books? In my opinion, whether as a gift from someone else or one you give…
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