Pre-Suasion: A Revolutionary Way to Influence and Persuade
Winning Speech Moments: How to Achieve Your Objective with Anyone, Anytime, Anywhere Jay Oza 5ToolGroup (2017) How to respond to the unique challenges of preparing and then delivering a “high stakes speech” Ignore this book’s over-cooked subtitle and focus on…
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Pre-Suasion: A Revolutionary Way to Influence and Persuade Robert Cialdini Simon & Schuster (September 2016) “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln I am among those…
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The Post-Suasion Imperative
In the final chapter of his latest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini suggests that — when members of an audience favor the given action or idea proposed, when they have become temporarily convinced —…
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