Porsche

A New Multinational Mission

May 27, 2015

Here is the conclusion of a brilliant article (“The New Mission for Multinationals”) co-authored by José F.P. Santos and Peter J. Williamson that appeared in MIT Sloan Management Review. To read the complete article, check out others, and obtain subscription…

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Four Ways to Leverage Weak Connections

October 24, 2011

Here is an excerpt from an excellent article eritten by Stuart E. Jackson and featured online by Bloomberg Businessweek. To read the complete article, check out other resources, sign up for free email alerts, and obtain subscription information, please click here. *    …

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Design Is How It Works: A book review by Bob Morris

June 28, 2011

Design Is How It Works: How the Smartest Companies Turn Products into Icons Jay Greene Portfolio/The Penguin Group (2010) How to create experiences that consumers crave According to Jay Greene, “effective design in the twenty-first century goes well beyond creating…

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Masters of Success: A book review by Bob Morris

June 10, 2011

Masters of Success: Proven Techniques for Achieving Success in Business and Life Ivan R. Misner and Don Morgan Entrepreneur Press (2004) Here are 65 enlightening perspectives on “success” The subtitle of this book refers to “techniques for achieving success” but…

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