Pearson FT Press
Millennials Who Manage: How to Overcome Workplace Perceptions and Become a Great Leader Chip Espinoza and Joel Schwarzbart Pearson FT Press (October 2015) What Millennials must be as well as do to develop high-impact leadership and management skills As Chip…
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Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald’s from…
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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization Larry Light and Joan Kiddon Pearson FT Press (2015) If someone asks you if your brand’s significance is global, local, or personal and your answer is “yes,” this…
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