Posts Tagged ‘Paul Spiegelman’

The Membership Economy: A book review by Bob Morris

Membership EconomyThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
McGraw-Hill (2015)

How to create a community of “customer evangelists” who thrive in the Membership Economy

The term “customer evangelist” was introduced by Ben McConnell and Jackie Huba in … READ MORE

Smile Guide: A book review by Bob Morris

Smile Guide: Employee Perspectives on Cullture, Loyalty, and Profit
Paul Spiegelman
Brown Books Publishing Group (2012)

How and why a values-based company can make the world a better place by enhancing the lives of those who work there.

Those who have read Paul Spiegelman’s … READ MORE

Paul Spiegelman: An interview by Bob Morris

Paul Spiegelman

Paul  co-founded The Beryl Companies with his two brothers in 1985. As CEO, he oversees strategic planning and business development for the nation’s thought-leading company in health care customer interactions and relationship management, and is the … READ MORE

The culture of engagement: 13 core elements

We are Beryl!

Over the years, I have probably read and then reviewed about 65-70 books in which their authors discuss one or more aspects … READ MORE

Bo Burlingham: An interview by Bob Morris

Bo Burlingham

Burlingham joined Inc. magazine in January 1983 as a senior editor and became executive editor six months later, a position he held for the next seven years. In 1990, he resigned and became editor-at-large. He subsequently wrote … READ MORE