Oprah Winfrey Show

A conversation with Grant McCracken on how to build “a living, breathing culture”

June 14, 2015

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…

Read More

Soul to Soul with Legendary NBA Coach Phil Jackson

November 22, 2014

Phil Jackson played on or coached 13 teams that won a National Basketball Association championship. He is frequently referred to as the “Zen Master” (perhaps you saw the Audi television commercial) because he makes effective use of unconventional tactics to…

Read More

Grant McCracken: An interview by Bob Morris

July 13, 2013

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…

Read More