Obliquity: Why Our Goals Are Best Achieved Indirectly
Obliquity: Why our goals are best achieved indirectly John Kay Penguin Books (2011) “Tell all the truth but tell it slant. Success in circuit lies.” Emily Dickinson The Dickinson quotation suggests — as does the subtitle of John Kay’s book…
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Marty Neumeier on “The Rules of Genius, #9: Approach answers obliquely”
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation. The first step in surprising others is to surprise yourself.…
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