Nudge: Improving Decisions about Health [comma] Wealth [comma] and Happiness
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone James C. Crimmins Career Press (September 2016) “I’ve learned that people will forget what you said, and they will forget what you do, but they will never forget how you…
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John Beshears and Francesca Gino on “Identifying the Biases Behind Your Bad Decisions”
Here is an excerpt from an article written by John Beshears and Francesca Gino for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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