Here is a brief excerpt from an article written by Vivian Schiller for LinkedIn’s “Big Ideas 2014″ series in which LinkedIn Influencers pick one big idea that will shape 2014. Amidst all the fuss about Cheryl Sandberg and her advocacy of leaning into career opportunities, … READ MORE
Posts Tagged ‘NPR’
What leads products, ideas, and behaviors to catch on and become popular? Jonah Berger studies how word of mouth and social influence drive social epidemics and trends. He is an Associate Professor of Marketing at the Wharton School at the University of Pennsylvania.
His research has … READ MORE