Novo Nordisk

The Power of Little Ideas: A book review by Bob Morris

November 18, 2022

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation David Robertson with Kent Lineback Harvard Business Review Press (May 2017) Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.” At…

Read More

The Power of Little Ideas: A book review by Bob Morris

March 30, 2022

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation David Robertson with Kent Linebac k Harvard Business Review Press (May 2017) Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.”…

Read More

The Power of Little Ideas: A book review by Bob Morris

December 10, 2019

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation David Robertson with Kent Lineback Harvard Business Review Press (May 2017) Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.” In…

Read More

The Power of Little Ideas: A book review by Bob Morris

April 30, 2017

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation David Robertson with Kent Lineback Harvard Business Review Press (May 2017) Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.” In…

Read More