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Iconic Advantage (2/6): A book review by Bob Morris

February 12, 2018

Iconic Advantage: Don’t Chase the New, Innovate the Old Soon Yu with Dave Birss A Savio Republic Book (February 2018) How to enhance the Noticing Power and bolster the Staying Power of what you offer The offering could be a…

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The Wit and Wisdom of Michael Gelb

September 20, 2017

I am grateful to Monique Muhlenkamp (New World Library Publishers) for providing a Q&A in which Michael Gelb shares his thoughts about a remarkably diverse range of subjects. * * * Michael J. Gelb is the author most recently of…

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Bernhard Schroeder on “Simply Brilliant”: Part 2 of an interview by Bob Morris

November 13, 2016

Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern…

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Bernhard Schroeder on “Simply Brilliant”: Part 1 of an interview by Bob Morris

November 5, 2016

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern brings over…

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Five steps to delivering world-class innovation leadership

July 28, 2016

Here is an excerpt from an article by Gijs van Wulfen for The Leadership Network blog. Founded in 2010, it has since delivered business excellence training courses to more than 4,000 Directors and Senior Managers in companies such as Lego,…

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A conversation with Grant McCracken on how to build “a living, breathing culture”

June 14, 2015

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…

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Bernhard Schroeder: Part 2 of an interview by Bob Morris

March 30, 2015

Bernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on both the…

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Josh Linkner on “Becoming Irresistible”

March 27, 2015

Here is a brief excerpt from a recent post by Josh Linkner at his website. To read the complete article, check out others, and sign up for email alerts, please click here. * * * In just 60 seconds, Taylor…

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Bernhard Schroeder: Part 1 of an interview by Bob Morris

March 22, 2015

Bernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on both the…

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The LeanModel Framework for Start-Up Companies or Start-Up Projects

February 16, 2015

In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who…

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