Nigel Hollis
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand Erik du Plessis , with Nigel Hollis and Graham Page Kogan Page (2011) A travel guide and operations manual for exploration and management…
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A Brand is Bigger Than Performance
Here is an article written by Nigel Hollis for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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