Nicholas A.C. Read

Most Valuable Business Insights: 16-20

April 4, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best…

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Stephen J. Bistritz: An interview by Bob Morris

February 14, 2011

Steve Bistritz has more than 40 years of high-tech sales, sales management, and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives who spent more than 27 years with IBM in sales and training-related…

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Selling to the C-Suite: A book review by Bob Morris

February 1, 2011

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…

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