New York University Press
Dissent: The History of an American Idea Ralph Young New York University Press (2015) “All tyranny needs to gain a foothold is for people of good conscience to remain silent.” Edmund Burke On occasion, I read two or more books…
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Fighting over the Founders: How We Remember the American Revolution Andrew M. Schocket New York University Press (2015) Why “the American Revolution will take place in different ways depending on the medium in which it is depicted.” Andrew Schocket Officially,…
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More New York Stories: The Best of the City Section of the New York Times Constance Rosenblum, Editor New York University Press (2010) 50 unique and compelling perspectives on a city that is large, one that contains multitudes In her…
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New York Stories: The Best of the City Section of the New York Times Constance Rosenblum, Editor New York University Press (2005) The “glories, frustrations, and peculiar appeal” of New York On occasion, I read two books at about the…
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What Works for Women at Work: Four Patterns Working Women Need to Know Joan Williams and Rachel Dempsey New York University Press (2014) How and why what works best for women at work will work for men as well. In…
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Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, and Joshua Green New York University Press (2013) The significance of the shift from a culture shaped by traditional media toward one fostering greater grassroots participation…
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When It Comes to Content Strategy, Spreadable Is the New Sticky
Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. The co-author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. To read the complete article, check out others, and obtain subscription information,…
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