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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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Best-Kept Secrets of the World’s Best Companies
In Secrets of Greatness: Advice from the World’s Top CEOs and Entrepreneurs (2006), a volume created by the editors of Fortune magazine from previously published material. Eleven journalists share twenty-five of what were then among “the best-kept secrets” of what…
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