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Think Like a Freak: A book review by Bob Morris

May 16, 2014

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain Steven D. Levitt and Stephen J. Dubner William Morrow/An Imprint of HarperCollins Publishers (2014) How and why mastering the economic approach will produce better answers to questions…

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The Hummer and the Mini: A book review by Bob Morris

June 21, 2011

The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn Waters Portfolio/Penguin Group (2006) In this sequel to The Trendmaster’s Guide, Waters explains the “what” of Trend. Throughout much of the book’s narrative, she cites examples…

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