Minds
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity” Those who have already read Marti Barletta’s Marketing to Women will welcome…
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In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how…
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Guy Kawasaki on “How to Enchant Your Employees”
Here is an excerpt from an article written by Guy Kawasaki for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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