Microsoft Corporation
Here is a brief excerpt from an article co-authored by Mohanbir Sawhney, Robert C. Wolcott, and Inigo Arroniz for MIT SLoan Management Review. To read the complete article, check out others, and obtain subscription information, please click here. * *…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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Fueling a Culture of Engagement
Here is an excerpt from an article written by Lorrie Lykins for Talent Management magazine. She discusses six talent practices that stand above the rest when it comes to maximizing engagement throughout employees’ tenure. To read the complete article, check…
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