Michael A. Stelzner

Launch: A book review by Bob Morris

August 19, 2011

Launch: How to Quickly Propel Your Business Beyond the Competition Michael A. Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Where to begin?  Unlike Michael Stelzner’s previous book, Writing White Papers, this…

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Writing White Papers: A book review by Bob Morris

July 16, 2011

Writing White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…

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Michael A. Stelzner: An interview by Bob Morris

July 16, 2011

Stelzner is author of the popular book Writing White Papers:  How to Capture Readers and Keep Them Engaged and has written more than 100 white papers for corporations such as Microsoft, HP, SAP, Motorola, FedEx, Monster and Cardinal Health. He…

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