McKinsey on Marketing & Sales website
Here is an excerpt from an article by David Edelman for LinkedIn Pulse. To read the complete article and check out others, please click here. Image: Chrisinplymoth/Flickr * * * Every marketer at some point early on in his/her career…
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Using marketing analytics to drive superior growth
Here is a brief excerpt from an article by Reship Bhandari, Marc Singer, and Hiek van der Scheer for the McKinsey Quarterly, published by McKinsey & Company. They suggest what can be learned from companies using marketing analytics to drive…
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