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Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern…
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Rich Horwath is a New York Times, Wall Street Journal, and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 managers…
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups Chunka Mui and Paul Carroll Cornerloft Press (2013) How your organization can get its share of $36 trillion of “reimagination” As I began to read this book, I was again…
Read MoreJoey Reiman is CEO and founder of BrightHouse. Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and…
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Joey Reiman is CEO and founder of BrightHouse. Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and…
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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman John S. Wiley & Sons (2013) The importance of caring for a living In a previously published book, Thinking for…
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The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches Josh Bersin Pfeiffer/A Wiley Imprint (2008) A rigorous examination of “pragmatic, actionable, specific best practices, processes and methodologies” According to Josh Bersin, the material in this book is based…
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A graduate of the London School of Economics and the University of Sydney, Tom Butler-Bowdon was working as a political advisor in Australia when, at 25, he read his first personal development book, Stephen Covey’s The 7 Habits of Highly Effective People. Captivated…
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Rich Horwath is a national thought-leader on strategy, having appeared on NBC, WGN, and FOX TV to discuss the strategic aspect of current issues. He is the founder and president of the Strategic Thinking Institute, a former chief strategy officer, and professor of strategy at the…
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