McCann-Erickson
After graduating in PPE from Jesus College, Oxford, David Wethey joined AC Nielsen in 1965, where he presented Marketing Research to leading marketing companies. However, the London agency world beckoned and in 1968 David joined Pritchard Wood (the birthplace of…
Read More
Decide: Better Ways of Making Better Decisions David Wethey KoganPage Limited (2013) For better or worse, our lives are the consequences of our decisions According to David Wethey, “Decision science is a complex and rich academic area, quite apart from…
Read More
Previously, Kevin Allen spent two decades at the top of advertising giants McCann-Erickson, the Interpublic Group, and Lowe Worldwide. He is now CEO and founder of a London-based business transformation company, re:kap, and globally recognised as one of the advertising industry’s most accomplished growth professionals. The…
Read More