Max McKeown
The Strategy Book: How to think and act strategically to deliver outstanding results Max McKeown Pearson (2020) “The essence of strategy is choosing what not to do.” Michael Porter Not everyone agrees with Michael Porter’s assertion. Those who do include…
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#NOW: The Surprising Truth About the Power of Now Max McKeown Aurum Press (August 2016) How and why to apply the lessons learned from THEN to the opportunities to do something of value NOW According to Max McKeown, “This book…
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The Strategy Book Max Mckeown FT Press (2012) “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory evolved.” Sun Tzu Among Max Mckeown’s “Final words” (Page 224) are…
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Adaptability: The Art of Winning in an Age of Uncertainty Max Mckeown KoganPage (2012) “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to…
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Max McKeown on why new ideas need careful nurturing
In his latest book, The Innovator’s Book, Max McKeown asserts that innovation “is about practical creativity. It’s about making new ideas into something useful. Innovators do this work. They make the previously impossible possible.” More specifically: o Innovators nurture. o…
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