Matthew May

What a Unicorn Knows: A book review by Bob Morris

February 26, 2023

What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth Matthew May and Pablo Dominguez Matt Holt Books (February 2023) How and why do only a few startups become “unicorns” and all the others don’t? In…

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ROAR!: A book review by Bob Morris

May 2, 2011

ROAR! Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we…

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