Matthew Dixon

What Today’s Rainmakers Do Differently

November 17, 2023

Here is an excerpt from an article written by Ted McKen, Matthew Dixon, Rory Channer, and Karen Freeman for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain…

Read More

The Challenger Customer: A book review by Bob Morris

September 13, 2015

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon, Brent Adamson, Pat Spenner, and Nick Toman Portfolio/Penguin Random House (September 2015) How re-writing the rules enables “the best companies to connect with current customers,…

Read More

Why You Should Stop Trying to Delight Your Customers: The Idea in Practice

February 1, 2012

Here is an article written by Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…

Read More