Matthew Dixon
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon, Brent Adamson, Pat Spenner, and Nick Toman Portfolio/Penguin Random House (September 2015) How re-writing the rules enables “the best companies to connect with current customers,…
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What Today’s Rainmakers Do Differently
Here is an excerpt from an article written by Ted McKen, Matthew Dixon, Rory Channer, and Karen Freeman for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain…
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