Mastering the Complex Sale: How to Compete and Win When the Stakes are High
The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale Jeff Thull Kaplan Publishing (2005) Many of the same core concepts in this book were previously discussed in Thull’s Mastering the Complex Sale: How to Compete…
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Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for several dozen global corporations. He…
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