Marty Neumeier
The Innovation Mindset: Eight Essential Steps to Transform Any Industry Lorraine H. Marchand with john Hanc Columbia Business School Publishing (July 2022) Innovative thinking can be much more than a process: it should be a way of life in the…
Read MoreSCRAMBLE: How agile strategy can build epic brands in record time Marty Neumeier Level C Media (October 2018) Here’s a new approach to business: “the emotions, the obstacles , the setbacks, the human interaction, the relentless pressure” As Marty Neumeier explains,…
Read MoreOver the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. His mind reminds me of a Swiss Army knife. For…
Read MoreTHE BRAND FLIP: Why customers now run companies and how to profit from it Marty Neumeier New Riders (2015) The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by…
Read MoreLeading Across New Borders: How to Succeed as the Center Shifts Ernest Gundling, Christie Caldwell, and Karen Cvitkovich John Wiley & Sons (2015) A brilliant analysis of the skills, values, and competencies needed to achieve success in the global marketplace…
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Thinking “inside the brain”
The mind is what the brain does. According to Annie Murphy Paul, thinking “inside the brain” occurs when the mind is making a statement, reaching a conclusion, answering a question or solving a problem. With rare exception, it limits itself…
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