Marty Neumeier

The Innovation Mindset : A book review by Bob Morris

September 1, 2022

The Innovation Mindset: Eight Essential Steps to Transform Any Industry Lorraine H. Marchand with john Hanc Columbia Business School Publishing (July 2022) Innovative thinking can be much more than a process: it should be a way of life in the…

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Thinking “inside the brain”

August 8, 2021

The mind is what the brain does. According to Annie Murphy Paul, thinking “inside the brain” occurs when the mind is making a statement, reaching a conclusion, answering a question or solving a problem. With rare exception, it limits itself…

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SCRAMBLE : A book review by Bob Morris

October 3, 2018

SCRAMBLE: How agile strategy can build epic brands in record time Marty Neumeier Level C Media (October 2018) Here’s a new approach to business: “the emotions, the obstacles , the setbacks, the human interaction, the relentless pressure” As Marty Neumeier explains,…

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Cognitive Fitness

August 16, 2018

In their classic HBR article, “Cognitive Fitness,” Roderick Gilkey and Clint Kilts share their thoughts about how to remain mentally healthy, especially now when the business world is more volatile, more uncertain, more complex, and more ambiguous than ever before.…

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Marty Neumeier on “The Five Qs of Strategy”

May 23, 2018

Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. His mind reminds me of a Swiss Army knife. For…

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THE BRAND FLIP: A book review by Bob Morris

October 15, 2015

THE BRAND FLIP: Why customers now run companies and how to profit from it Marty Neumeier New Riders (2015) The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by…

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Leading Across New Borders: A book review by Bob Morris

October 14, 2015

Leading Across New Borders: How to Succeed as the Center Shifts Ernest Gundling, Christie Caldwell, and Karen Cvitkovich John Wiley & Sons (2015) A brilliant analysis of the skills, values, and competencies needed to achieve success in the global marketplace…

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Myelin: The “secret sauce” that drives peak performance

July 22, 2014

Structure of a typical neuron: myelin is the yellow portion At one point in The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How, Daniel Coyle declares, “We are myelin beings.” OK, but so what? When tapping into a neurological…

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The 46 Rules of Genius: A book review by Bob Morris

June 17, 2014

The 46 Rules of Genius: An Innovator’s Guide to Creativity Marty Neumeier New Riders/Peachpit/Pearson (2014) How to become – if not a genius – at least someone who thinks more creatively and enjoys life more, indeed much more I have…

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Blogging on Business Update from Bob Morris (Week of 10/14/13)

October 20, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Lessons from the Sandbox: Rediscovering the Keys to Business Success Alan Gregerman Why Great Leaders Don’t Take Yes for an Answer:…

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