Martin Lindstrom
Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom St. Martin’s Press (February 2016) How to mine for and then integrate Small Data with Big Data to create Rich Data Frankly, I am dismayed by the widespread and…
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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct Francis P. Cholle Jossey-Bass/A Wiley Imprint (2012) How to “find solutions beyond the boundaries of what we know” “The intuitive mind is a sacred gift and the rational mind…
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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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Gregory Berns occupies the Distinguished Chair of Neuroeconomics, serves as Director of the Center for Neuropolicy, and is a professor in both psychiatry and economics at Emory University. He earned an A.B. degree at Princeton University (his major was…
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How to create “a passionate love affair between a consumer and a brand.”
I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…
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