Marti Barletta

PrimeTime Women: A book review by Bob Morris

June 23, 2011

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity” Those who have already read Marti Barletta’s Marketing to Women will welcome…

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Marketing to Women: A book review by Bob Morris

June 22, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but…

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