Marketing Science Institute
Ellen R. Auster is Professor of Strategic Management at the Schulich School of Business, York University. Prior to joining Schulich, she was on the faculty at the Graduate School of Business at Columbia University in NYC and Visiting Faculty at…
Read MoreGerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in…
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