Marketing Science Institute

Ellen Auster and Lisa Hillenbrand on “Stragility”: An interview by Bob Morris

April 24, 2016

Ellen R. Auster is Professor of Strategic Management at the Schulich School of Business, York University. Prior to joining Schulich, she was on the faculty at the Graduate School of Business at Columbia University in NYC and Visiting Faculty at…

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Gerard J. Tellis: An interview by Bob Morris

April 6, 2013

Gerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in…

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