“Marketing Myopia”
Here is an excerpt from a “classic” article written by Theodore Levitt, one of the most influential articles ever published by Harvard Business Review. To read the complete article, check out the wealth of free resources, obtain subscription information, and…
Read More
Here is an excerpt from an article written by Harvard Business Review Staff for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR…
Read More
: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Larry Weber and Lisa Leslie Henderson Wiley (2014) How and why effective marketing depends on finding new and better answers to the same questions Since the ancient bazaars…
Read More
HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that…
Read More
The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…
Read More
Marketing Myopia
Here is an excerpt from a classsic article written by Theodore Levitt for Harvard Business Review and the HBR Blog Network. It was published in the July–August 2004 issue. I do not know of another HBR article that has had wider and…
Share this:
Like this: