Marketing Management
Confronting Capitalism: Real Solutions for a Troubled Economic System Philip Kotler AMACOM (2015) “If you think education is expensive, try ignorance.” Derek Bok In my opinion, Phil Kotler is the world’s preeminent authority on how to create or increase demand…
Read More
The New Corporate Garage
Here is an excerpt from another exceptionally well-written article written by Scott D. Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
Share this:
Like this: