Marketing Malpractice: The Cause and the Cure

HBR’s 10 Must Reads on Strategic Marketing: A book review by Bob Morris

May 18, 2013

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that…

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