Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Rajat Paharia McGraw-Hill (2013) How to build a stakeholder loyalty and engagement program that drives a competitive advantage for your enterprise According to Rajat Paharia, the…
Read More
Rajat Paharia on “The Three Faces of Loyalty”
In the first chapter of his recently published book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Rajat Paharia shares what he characterizes as “The Three Faces of Loyalty.” Here is a briefing on…
Share this:
Like this: