Louis Pasteur

Don’t Sell a Product, Sell a Whole New Way of Thinking

July 31, 2014

Here is an excerpt from an article written by Mark Bonchek for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…

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Why and how to make “purposeful” mistakes

March 31, 2012

In Brilliant Mistakes: Finding Success on the Far Side of Failure, Paul J. H. Schoemaker observes, “Our schools and organizations are designed for efficiency and order. These are fine principles but rarely encourage mistakes, either brilliant or foolish. Students are…

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