Listen and respond: Plan in advance to react quickly to customer signals

Marketing’s Holy Grail: Digital personalization at scale

December 20, 2016

Here is a brief excerpt from an article written by Brian Gregg, Hussein Kalaoui, Joel Maynes, and Gustavo Schuler for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about…

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