Liquid Agency

Metaskills: A Book Review by Bob Morris

April 16, 2024

METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once a year because they have had…

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METASKILLS: A book review by Bob Morris

April 20, 2022

METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once year because they have had such…

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Scissors Paper Rock: HOW TO COMPETE AGAINST ANY SIZE COMPANY AND WIN

May 3, 2019

Here is a portion of a revised excerpt from ZAG, one of Marty Neumeier‘s brilliant books. In fact, it was named one of the “100 Best Business Books of All Time.” He explains how to slay both Davids and Goliaths in…

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Marty Neumeier on “The Five Ps of Design Thinking”

May 5, 2018

Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. Marty’s mind reminds me of a Swiss Army knife. For…

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METASKILLS: A book review by Bob Morris

June 8, 2017

METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) J. H. Flavell was probably the first to use the term metacognition when suggesting that it “refers to one’s knowledge concerning one’s own cognitive processes or anything related…

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Marty Neumeier on marketing’s “new realities”: An interview by Bob Morris

January 13, 2016

Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…

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Blogging on Business Update from Bob Morris (Week of 4/1/13)

April 7, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Four Steps to the Epiphany: Successful Strategies for Products that Win Steven Gary Blank Your Survival Instinct Is Killing You:…

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The Originality Scale

April 4, 2013

Here is an excerpt from an article written by Marty Neumeier for the Liquid Agency website. In it, Marty explains why and how, in an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over…

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Marty Neumeier, The Second Interview (Part 2) by Bob Morris

January 7, 2013

Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His latest book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. His…

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Marty Neumeier: The Second Interview (Part 1) by Bob Morris

January 3, 2013

Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His latest book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. His…

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