Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…
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In 1984, Stew Friedman joined Wharton, where he is the Practice Professor of Management. In 2001, he concluded a two-year assignment (while on academic leave) at Ford Motor Company, as the senior executive for leadership development. Total Leadership: Be a…
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Here is an article by the editors of McKinney Quarterly in which they share what leaders of some of the world’s biggest organizations will be reading to keep them occupied in the coming months. The slightly lazier days of…
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Here is an excerpt from an article written by Ben Casnocha for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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Here is an excerpt from an article written by Sarah Fister Gale for Talent Management magazine. She discusses the current shortage of quality talent at home that is forcing recruiters to take their efforts abroad and suggests what they need…
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Here is a brief excerpt from an article by Steve Lohr that appeared in The New York Times. To read the complete article, check out others, and obtain subscription information, please click here. Photo by Jonah M. Kessel/The New York…
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Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
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The Two Things Killing Your Ability to Focus
Here is an excerpt from an article written by William Treseder for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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