Linda Kaplan Thaler

How to Get Off to a Fast Start in 2012

December 22, 2011

These are not head-snapping revelations. Everything that follows is simply common sense. These suggestions are provided in the spirit of Benjamin Franklin whom Walter Isaacson characterizes as “America’s first Yuppie.” Here are ten  (10) attitudes, strategies, and initiatives to consider: …

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Linda Kaplan Thaler and Robin Koval: An interview by Bob Morris

July 1, 2011

Linda Kaplan Thaler and Robin Koval are CEO and President, respectively, of advertising agency The Kaplan Thaler Group, responsible for such pop culture icons as the Aflac duck and the “Yes, Yes, Yes” Herbal Essences campaign. They have also co-authored…

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The Power of Nice: A book review by Bob Morris

June 30, 2011

The Power of Nice: How to Conquer the Business World With Kindness Linda Kaplan Thaler and Robin Koval Crown Business (2006) How to strengthen your “niceness muscles” Frankly, I think it would be ludicrous for anyone to need to read…

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The Power of Small: A book review by Bob Morris

June 30, 2011

  The Power of Small: Why Little Things Make All the Difference Linda Kaplan Thaler and Robin Koval Broadway Business (2009) The great value of Thaler and Koval’s book is derived from their pragmatic approach to all manner of situations…

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