Late Majority
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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Crossing the Chasm : A book review by Bob Morris
Crossing the Chasm Geoffrey A. Moore Harper Business (1991) In my opinion, Crossing the Chasm (1991) and Inside the Tornado (1995) are most valuable when read in combination. In fact, I strongly recommend that they be read at least once…
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