Posts Tagged ‘L2’

Amazon’s core competence: storytelling

In The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Portfolio/Penguin Random House, October 2017), Scott Galloway suggests that Amazon’s core competence in storytelling. How so?

“Through storytelling, outlining a huge vision, Amazon has reshaped the relationship between company and shareholder. The story is told … READ MORE

What it takes to become a trillion-dollar company

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have created hundreds of thousands of … READ MORE