Ken Segall
Think Simple: How Smart Leaders Defeat Complexity Ken Segall Penguin/Portfolio, An Imprint of Penguin Random House (June 2016) “Make everything as simple as possible but no simpler.” Albert Einstein Einstein’s admonition helps to create a context for Ken Segall’s brilliant…
Read MoreKen Segall worked closely with Steve Jobs as his ad agency creative director for over 12 years spanning NeXT and Apple. He led the advertising team behind the “Think different” campaign that helped revitalize the Apple brand when Steve returned from exile…
Read MoreInsanely Simple: The Obsession That Drives Apple’s Success Ken Segall Portfolio/Penguin (2012) “I would give my life for simplicity on the other side of complexity.” Oliver Wendell Holmes As Hannibal Lector explains to Clarice Starling in The Silence of the Lambs, the Roman emperor…
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