Posts Tagged ‘Kaiser Permanente’

What Creativity in Marketing Looks Like Today

Here is an excerpt from an article written by Mark Bonchek and Cara France for Harvard Business Review and the HBR Blog Network. To read the complete article, check out … READ MORE

The 50 Happiest Companies in the U.S.

50 Happiest
Here is a portion of an article by Peter Economy for Inc. magazine. To read the complete article, check out others, and obtain subscription information, please click here.

Image: … READ MORE

Larry Weber and Lisa Leslie Henderson on “Ten New Skills Marketers Must Learn to Stay Relevant and Customer-Centric”

Digital MarketerSince the ancient bazaars in Athens and Rome, marketing has created or increased demand for what is offered, whatever that may be. In recent years, many of the transactions have been conducted electronically, online. Almost 40% of the world is connected and that percentage is … READ MORE

Change by Design: A book review by Bob Morris

Change by DesignChange by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Tim Brown
HarperBusiness (2009)

How to use design thinking to convert a need into a demand

I recently read two books (this one written with Barry Katz and Roger Martin’s The Design … READ MORE

bobmorris