On average, most of us receive about 275 emails each day and probably reply (on average) to 20-25.
Which to read is one issue, whether or not to respond is another, and how to make each response effective is … READ MORE
Since the ancient bazaars in Athens and Rome, marketing has created or increased demand for what is offered, whatever that may be. In recent years, many of the transactions have been conducted electronically, online. Almost 40% of the world is connected and that percentage is … READ MORE
How to use design thinking to convert a need into a demand
I recently read two books (this one written with Barry Katz and Roger Martin’s The Design … READ MORE