Journal of Marketing

Daniel Korschun: An interview by Bob Morris

September 17, 2015

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. He works with companies to develop innovative CSR practices that generate value for both the company and society. Korschun’s academic research appears in the Journal…

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Niraj Dawar: An interview by Bob Morris

December 4, 2013

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…

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Gerard J. Tellis: An interview by Bob Morris

April 6, 2013

Gerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in…

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How Innovative Is Your Company’s Culture?

April 2, 2013

Here is a brief excerpt from an article co-authored by Jay Rao and Joseph Weintraub for The MIT Sloan Management Review. To read the complete article, check out others, obtain subscription information, and sign up for email alerts, please click…

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