Journal of Consumer Psychology
Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
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A Counter-Intuitive Approach to Making Complex Decisions
Here is an excerpt from an article written by Maarten Bos and Amy Cuddy for the Harvard Business Review blog’s “The Conversation” series. To read the complete article, check out the wealth of free resources, and sign up for a subscription…
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