Journal of Consumer Psychology

Niraj Dawar: An interview by Bob Morris

December 4, 2013

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…

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A Counter-Intuitive Approach to Making Complex Decisions

May 17, 2011

Here is an excerpt from an article written by Maarten Bos and Amy Cuddy for the Harvard Business Review blog’s “The Conversation” series. To read the complete article, check out the wealth of free resources, and sign up for a subscription…

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