Journal of Business Research
Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. He works with companies to develop innovative CSR practices that generate value for both the company and society. Korschun’s academic research appears in the Journal…
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Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
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