Joshua Green
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of…
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Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, and Joshua Green New York University Press (2013) The significance of the shift from a culture shaped by traditional media toward one fostering greater grassroots participation…
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Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. The co-author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. To read the complete article, check out others, and obtain subscription information,…
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Blogging on Business Update from Bob Morris (Week of 3/11/13)
I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results Bob Garfield and Doug Levy The Future Arrived Yesterday: The…
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