Jonas Salk

Why do only long-term, high-impact books become business “classics”

January 21, 2013

  We seem to live in an age of instant gratification during which the average attention span resembles a strobe light blink and most people are only interested in (often obsessed with) the latest, “the best,” what’s new, the biggest, the…

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Why only long-term, high-impact books become business “classics”

May 2, 2011

We seem to live in an age of instant gratification during which the average attention span resembles a strobe light blink and most people are only interested in (often obsessed with) the latest, “the best,” what’s new, the biggest, the…

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Iconoclast: A book review by Bob Morris

April 15, 2011

Iconoclast: A Neuroscientist Reveals How to Think Differently Gregory Berns Harvard Business School Press (2008) I recently checked the Online Etymological Dictionary and learned that an iconoclast is a “breaker or destroyer of images” from the Late Greek word eikonoklastes.…

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