Jonah Berger

The Catalyst: A book revIew by Bob Morris

March 24, 2020

The Catalyst: How to Change Anyone’s Mind Jonah Berger Simon & Schuster (March 2020) “If you want to truly understand something, try to change it.”  Kurt Lewin Years ago while in Washington (DC), I attended a reception for the new…

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Invisible Influence: A book review by Bob Morris

June 20, 2016

Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger Simon & Schuster (June 2015) Here are the “simple, subtle, and other surprising ways that others affect our behavior” Actually, the invisibility to which the book’s title refers is —…

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Blogging on Business Update from Bob Morris (Week of 7/29/13)

August 4, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Inside the Box: A Proven System of Creativity for Breakthrough Results Drew Boyd and Jacob Goldenberg Flight from Monticello: Thomas Jefferson…

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Blogging on Business Update from Bob Morris (Week of 7/8/13)

July 14, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton The Buoyant Leader:…

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Contagious: A book review by Bob Morris

July 10, 2013

Contagious: Why Things Catch On Jonah Berger Simon & Schuster (2013) “What causes certain products, ideas, and behaviors to be talked about more?” That’s what this book is all about…and much more. According to Berger, “The first issue with all…

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