Jonah Berger
The Catalyst: How to Change Anyone’s Mind Jonah Berger Simon & Schuster (March 2020) “If you want to truly understand something, try to change it.” Kurt Lewin Years ago while in Washington (DC), I attended a reception for the new…
Read MoreInvisible Influence: The Hidden Forces that Shape Behavior Jonah Berger Simon & Schuster (June 2015) Here are the “simple, subtle, and other surprising ways that others affect our behavior” Actually, the invisibility to which the book’s title refers is —…
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Blogging on Business Update from Bob Morris (Week of 7/29/13)
I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Inside the Box: A Proven System of Creativity for Breakthrough Results Drew Boyd and Jacob Goldenberg Flight from Monticello: Thomas Jefferson…
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