John Hill

StoryBranding: A book review by Bob Morris

April 11, 2013

StoryBranding: Creating Stand-Out Brands Through The Power of Story Jim Signorelli Greenleaf Book Group Press (2013) A sound introduction to storytelling fundamentals that can help to create or increase demand for whatever you offer for sale Thanks to Stephen Denning,…

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The Four Stages of Highly Effective Crisis Management: A book review by Bob Morris

August 25, 2011

The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age Jane Jordan-Meier CRC Press/Taylor & Francis Group (2011) “Truth, well-told” and carefully managed Decades ago, one of the co-founders of the firm we…

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